Monthly Archives: May 2012

SPIN CITY

When your job is to manage the media and you resort to issuing direct threats – of the ‘my dad’s bigger than yours’ variety – because things aren’t going your way, you’ve already lost the argument.  Intellectually.  Ethically. Practically. Emails…

OUTSOURCING YOUR REPUTATION

Lots of businesses consciously, happily and successfully outsource their reputation management to external PR agencies. That is not the subject of this post. But a company’s words, easily written and effortlessly spoken, can become a major threat to its reputation. …

QUESTIONS & ANSWERS

A headhunter blogging on the topic asked recently what I thought the main differences are between working in journalism and working in communications.  Part of my response was that working in journalism means you focus on the questions whilst, in…

LOP-SIDED CONVERGENCE

The convergence of Technology, Media and Telecommunications is changing how we do stuff.  That, in part, is why Facebook was valued north of $100 billion this week.  The new shorthand for these converging industries is ‘TMT’. PR and marketing agencies…

DRUNKS AND LAMP POSTS

The public relations industry has long been accused of using market research the way drunks use lamp-posts – for support rather than illumination. The data from a well-executed market research survey, especially when the questions have been ‘spiced-up’, make useful…

MISPLACED CONFIDENCE

The Celtic Tiger misplaced its confidence after coming second in a fight with the global economic downturn.  The scars can be seen in the unfinished housing that litters the countryside and the empty commercial premises that line the streets and…

THE SOCIAL CLUB

If you read a fraction of the articles online about digital marketing, you’ll be forgiven for thinking that were Indiana Jones around today, he’d be wasting his time looking for the Crystal Skull or the Lost Ark.  The only Holy…

PREMATURE ADJUDICATION

Even when the dust settles, it’s unlikely we’ll ever know the true cost of the phone hacking scandal that slayed the News of the World but my pen has been working with Google and the back of a fag packet.…