Monthly Archives: June 2012

BANKING THE OPPORTUNITIES

I can’t imagine any less comfortable a place these days than managing PR for a major UK bank. Checking the press cuttings each morning must be a chore best undertaken only after a hearty breakfast.  If it’s not an IT…

THE DIGITAL WATER COOLER

One of my favourite lines from a CEO, under the cosh from journalists demanding news of impending job losses, was that the company’s most important assets “turned up for work every day on two legs.”  Whether he actually believed it…

IN PRAISE OF PROCESS

You could have heard the wailing and gnashing of PR teeth from here.  Off they’d gone to the South of France in search of awards and recognition.  They schlepped back with little more than a hangover and hurt in their…

DO PRs MAKE GOOD PMs?

Before his elevation to the highest office in the land, David Cameron plied his trade in PR.  He was director of corporate affairs for Carlton, the broadcaster and television production company, between 1994 and 2001. He left to become Member…

MYTHS & LEGENDS

When operating at the tippity top of it’s game, the comms department can find itself in the business of sustaining corporate myths and legends.  Corporate myths are stories fortified through regular re-telling. They usually represent the human face of the…

PRESSING HOME THE MESSAGE

Life for the employee communications team would be much more agreeable if only employees could be insulated from communications not sanctioned by the CEO.  But because life isn’t always fair, employees will occasionally read newspapers, listen to the radio or…

THE COMMS HAND OF THE LAW

The Metropolitan Police is on the trail of a new director of media and communications.  The vacancy has arisen after the previous incumbent resigned rather than face a gross misconduct charge. He was accused of hiring a former News of…

SOCIAL MEDIUM WAVES

It’s a struggle these days to find a traditional PR agency that offers, or admits to offering, old school media relations as its core service.  The traditional agencies have adopted, acquired or built digital teams and repositioned themselves. Across the…

TIME FOR A NEW MESSAGE

The Government and its communications team likes to tell us every day that we face a choice between the awfulness of austerity on the one hand, and the dreadfulness of austerity on the other.  There is no alternative because growth…