Author Archive for the comms dept

Bridging the Language Divide

A successful American businessman generated news headlines this week when he delivered a 30 minute speech and then took questions from an audience. The speech took place at Tsinghua University, one of China’s foremost seats of learning in Beijing. Reporters…

INNOVATION FOUND, ALIVE AND WELL

Businesses typically require confidence to make long-term investments. It’s tempting when the global economy turns cold for finance-types to batten down the hatches and wait for the economic storms to pass. Many companies around the world have done this over…

GETTING ‘GOOD’ AND ‘BAD’ MIXED UP?

The wailing and gnashing of teeth following this week’s revelations that the US government has been spying on people reminded me of that scene in Casablanca when Captain Renault blows his whistle and orders everyone to leave Rick’s café.  “Clear…

THE DIGITALLY DISADVANTAGED

Toby Parkin is an entrepreneur in St Agnes, a coastal village in Cornwall. His company, Headforwards, develops software for businesses. Cornwall’s rural location makes for great holidays and surfing in the sea (tried it, loved it … twice) but it…

A CONSULTING ASSIGNMENT

Consensus holds that the PR consultancy ’industry’ needs to change; what’s less clear is what it needs to become.  But the prevailing agency or consultancy model, changed little in two decades, is no longer compatible with brands that build and…

THOUGHT LEADERSHIP

As the late Margaret Thatcher (almost) said: “Being powerful is like being a thought leader. If you have to tell people you are, you aren’t.”  I’ve lost track since leaving PR consultancy over 15 years ago how many times PR…

IN A PARALLEL UNIVERSE

Can you imagine, just for a second, the furore that would ensue should the Chinese Government decide to ban Starbucks from selling coffee in China, citing fears that the world’s largest coffee retailer could be ‘influenced’ by western governments to…

COMMUNICATING IN A TRADE BATTLE

Nations tend to play nicer with each other when the global economy is happy and everyone’s getting a fair share of the spoils. Recession, on the other hand, eats away at a nation’s jobs, cash reserves and confidence. Defences can…

MR MODEST & MR VAIN

People seldom trust what they don’t understand. The west doesn’t understand the Chinese; China is unfamiliar with western culture and behaviours. Too often, trust gets lost between the gaps in understanding and hidden underneath layers of ill-informed perception. It is…

NAVIGATING DIFFICULT CORNERS

A driving instructor taught me to pass my driving test but my father taught me to drive.  I remember little of the wisdom the driving instructor passed my way. Driving in Donegal, on Ireland’s north west coast with its wild,…