Author Archive for the comms dept

PLANNING TO SAY NO

Oscar Wilde would have struggled had he chosen a career in public relations. Few professions offer the range of daily temptations to do ‘just one more thing’. We can always write another press release, sell-in to another reporter, post another…

AN OLYMPIC LEGACY

It was July 2000 and it was bloody hot in Athens.  My employer at the time was a worldwide Olympic Games sponsor and the guy who’s job it was to manage all aspects of the sponsorship was due to retire.…

THE LORDS’ BROADBAND PRAYER

The old duffers, better known as the House of Lords, are choking on their claret and cucumber sandwiches, but it’s difficult to win an argument when you conceded the debate 28 years earlier. Its Select Committee on Communications has had…

HE WHO SHARES, WINS

I was seduced by a lady in the bar of a luxury London hotel this week, but this is not that kind of blog and she wasn’t that kind of lady. Benita Matofska wants to help us change the way…

DIGITAL WARS

Some of us are old enough to remember when public telephone boxes served as more than rainstorm shelters and public convenience after the pubs closed; train journeys were a more peaceful experience and the work day started when we reached…

10 THINGS I HATE ABOUT …

As a rule, I have an allergy to rules. I’m ok with guiding principles and I have three that I try to apply to work and to life generally. The first is to try to do it properly the first…

A NEW DAWN

Sometimes, things are so badly broken that it’s easier to replace or rebuild them than to attempt a repair. This, I think, is where the reputations or brands of many of our major institutions are today.  From banking and big…

THE SERVICE ECONOMY

The writing was on the wall for British manufacturing by the early 1970s. It had acquired an unhealthy reputation for poor quality and compared unfavourably with emerging competitors in developing countries.  By the time Margaret Thatcher moved into Downing Street,…

GROWING PAINS

The UK economy, having enjoyed two consecutive quarters of declining economic activity (or ‘negative growth’ as economists like to call it) is in the throes of a double dip recession.  This unwelcome development sparked Austerity Central into action: “Since we’re…

WOULD I LIE TO YOU?

Maybe it’s the residue of guilt that comes from growing up in a catholic household but I’ve always struggled with lying. I’m ok with little white lie responses to questions like “do gruffalos really exist,” or “is everything ok with…