MUSINGS ON COMMUNICATIONS

SPONTANEOUS INDUCTION

The new PR account, the largest signed since her fledgling agency was set up, was supposed to transform the business and bring it mainstream.  It would require new staff and, if the plans ran to plan, a lease on a…

THE ONLY WAY IS ETHICS

According to the 2012 European Communications Monitor, 60 per cent of communications professionals have faced an ethical challenge at work during the last 12 months, the majority of them ‘several times’.  It’s a growing problem. Either the communications department has…

WHEN COMPENSATION IS INADEQUATE

Even at his best, Charles Dickens might have struggled to come up with a plot that features a bank offering to give away £10 million of cash, only to find that those entitled to a share of the spoils are…

FEWER THINGS, BETTER?

To run efficiently, a car engine needs up to 10,000 gallons of clean air for every gallon of fuel it consumes.  The vehicle’s air filter, therefore, performs a critical task, removing contaminants before they dance with the oil and argue…

THE ART OF SELF DECEPTION

If you aim for nothing, the chances are that that’s what you’ll hit. I’ve just read the latest ‘Business Panel Research’ report from Richmond Events, the company that organises directors forums that bring ‘sellers’ and ‘buyers’ together to do business…

LEARNING AND DEVELOPMENT

My friend, an account director at a provincial advertising and public relations agency, wasn’t happy.  The sun was shining, he’d not long returned from holiday and had no client meetings that day.  So I asked what could possibly be ailing…

IMAGINE THERE’S NO MEEJA …

Not a day passes but someone predicts a future that holds better prospects for the endangered giant panda than traditional newspapers.  Maybe it’s just my imagination but even some comms and PR folk seem to have started viewing the press…

PAY AS YOU ‘EARN’ MEDIA

A judge in the US is presiding over a patent hearing, where database giant Oracle is claiming $1 billion from search giant Google for alleged infringement of its intellectual property in software programming language, Java. The judge has demanded that…

A CONTROVERSIAL TALE

“When a thing ceases to be a subject of controversy, it ceases to be a subject of interest.”  – William Hazlitt Have you been to an industry conference recently where the panellists had a good old ding dong, where one…

PLANNING TO SAY NO

Oscar Wilde would have struggled had he chosen a career in public relations. Few professions offer the range of daily temptations to do ‘just one more thing’. We can always write another press release, sell-in to another reporter, post another…