MUSINGS ON COMMUNICATIONS

DO PRs MAKE GOOD PMs?

Before his elevation to the highest office in the land, David Cameron plied his trade in PR.  He was director of corporate affairs for Carlton, the broadcaster and television production company, between 1994 and 2001. He left to become Member…

MYTHS & LEGENDS

When operating at the tippity top of it’s game, the comms department can find itself in the business of sustaining corporate myths and legends.  Corporate myths are stories fortified through regular re-telling. They usually represent the human face of the…

PRESSING HOME THE MESSAGE

Life for the employee communications team would be much more agreeable if only employees could be insulated from communications not sanctioned by the CEO.  But because life isn’t always fair, employees will occasionally read newspapers, listen to the radio or…

THE COMMS HAND OF THE LAW

The Metropolitan Police is on the trail of a new director of media and communications.  The vacancy has arisen after the previous incumbent resigned rather than face a gross misconduct charge. He was accused of hiring a former News of…

SOCIAL MEDIUM WAVES

It’s a struggle these days to find a traditional PR agency that offers, or admits to offering, old school media relations as its core service.  The traditional agencies have adopted, acquired or built digital teams and repositioned themselves. Across the…

TIME FOR A NEW MESSAGE

The Government and its communications team likes to tell us every day that we face a choice between the awfulness of austerity on the one hand, and the dreadfulness of austerity on the other.  There is no alternative because growth…

SPIN CITY

When your job is to manage the media and you resort to issuing direct threats – of the ‘my dad’s bigger than yours’ variety – because things aren’t going your way, you’ve already lost the argument.  Intellectually.  Ethically. Practically. Emails…

OUTSOURCING YOUR REPUTATION

Lots of businesses consciously, happily and successfully outsource their reputation management to external PR agencies. That is not the subject of this post. But a company’s words, easily written and effortlessly spoken, can become a major threat to its reputation. …

QUESTIONS & ANSWERS

A headhunter blogging on the topic asked recently what I thought the main differences are between working in journalism and working in communications.  Part of my response was that working in journalism means you focus on the questions whilst, in…

LOP-SIDED CONVERGENCE

The convergence of Technology, Media and Telecommunications is changing how we do stuff.  That, in part, is why Facebook was valued north of $100 billion this week.  The new shorthand for these converging industries is ‘TMT’. PR and marketing agencies…