MUSINGS ON COMMUNICATIONS

DRUNKS AND LAMP POSTS

The public relations industry has long been accused of using market research the way drunks use lamp-posts – for support rather than illumination. The data from a well-executed market research survey, especially when the questions have been ‘spiced-up’, make useful…

THE SOCIAL CLUB

If you read a fraction of the articles online about digital marketing, you’ll be forgiven for thinking that were Indiana Jones around today, he’d be wasting his time looking for the Crystal Skull or the Lost Ark.  The only Holy…

VANITY UNFAIR

 When you’re working in the comms dept and a senior executive you don’t know terribly well walks unexpected into your office, sits down and starts by asking how the family is, there’s a strong likelihood the conversation will turn to…

LIVING THE LEGACY

There comes a time when the thoughts of every successful businessman turn to how history will remember them. That is usually the point when most would happily exchange all their worldly wealth for a reputation and legacy that won’t have…

ADVOCATING ADVOCACY

I have yet to come across a training course designed to help public relations and communications people develop the most important skill they need for success: self-confidence. There is any number of courses that will help you better manage the…

FOR IMMEDIATE RELEASE

For more information, please contact  editor@thecommsdept.co.uk TIME TO DEFEND THE PRESS RELEASE 18 April 2012 – The comms dept today called on the public relations industry to call time on the bullying and harassment of its oldest and hardest working…

BUILDING DIGITAL CLOUT

You know you’re getting older when you think you’re discussing current affairs and the other person thinks you’re talking history. For the first time ever, we have an economically active generation that knows life only with the Internet.  The net…

DIVINE INSPIRATION

With God on your side, you can miss the target and still win the game. Core Issues Trust, a little known ‘Christian’ organisation, believes in the power of prayer and what it calls ‘reparative therapy’ to convert gay people to…

REFLECTING ON AUSTERITY

Long before anyone thought of fashioning chocolate into the shape of an egg, Easter signified the end of Lent, an austere 40 days of fasting, self-denial and reflection that Christians observe before celebrating the resurrection of Christ. Religious our not,…

PROMISCUOUS RELATIONS

The CFO of a global PR agency asked me recently why it is that very few clients behave as if they really like the PR agencies they work with. His view was that it’s because clients are reluctant to share…