Tag Archive for reputation management

THE ART OF SELF DECEPTION

If you aim for nothing, the chances are that that’s what you’ll hit. I’ve just read the latest ‘Business Panel Research’ report from Richmond Events, the company that organises directors forums that bring ‘sellers’ and ‘buyers’ together to do business…

OUTSOURCING YOUR REPUTATION

Lots of businesses consciously, happily and successfully outsource their reputation management to external PR agencies. That is not the subject of this post. But a company’s words, easily written and effortlessly spoken, can become a major threat to its reputation. …