Tag Archive for social media

FEWER THINGS, BETTER?

To run efficiently, a car engine needs up to 10,000 gallons of clean air for every gallon of fuel it consumes.  The vehicle’s air filter, therefore, performs a critical task, removing contaminants before they dance with the oil and argue…

LEARNING AND DEVELOPMENT

My friend, an account director at a provincial advertising and public relations agency, wasn’t happy.  The sun was shining, he’d not long returned from holiday and had no client meetings that day.  So I asked what could possibly be ailing…

IMAGINE THERE’S NO MEEJA …

Not a day passes but someone predicts a future that holds better prospects for the endangered giant panda than traditional newspapers.  Maybe it’s just my imagination but even some comms and PR folk seem to have started viewing the press…

10 THINGS I HATE ABOUT …

As a rule, I have an allergy to rules. I’m ok with guiding principles and I have three that I try to apply to work and to life generally. The first is to try to do it properly the first…

THE DIGITAL WATER COOLER

One of my favourite lines from a CEO, under the cosh from journalists demanding news of impending job losses, was that the company’s most important assets “turned up for work every day on two legs.”  Whether he actually believed it…

SOCIAL MEDIUM WAVES

It’s a struggle these days to find a traditional PR agency that offers, or admits to offering, old school media relations as its core service.  The traditional agencies have adopted, acquired or built digital teams and repositioned themselves. Across the…

DRUNKS AND LAMP POSTS

The public relations industry has long been accused of using market research the way drunks use lamp-posts – for support rather than illumination. The data from a well-executed market research survey, especially when the questions have been ‘spiced-up’, make useful…

THE SOCIAL CLUB

If you read a fraction of the articles online about digital marketing, you’ll be forgiven for thinking that were Indiana Jones around today, he’d be wasting his time looking for the Crystal Skull or the Lost Ark.  The only Holy…

FOR IMMEDIATE RELEASE

For more information, please contact  editor@thecommsdept.co.uk TIME TO DEFEND THE PRESS RELEASE 18 April 2012 – The comms dept today called on the public relations industry to call time on the bullying and harassment of its oldest and hardest working…

BUILDING DIGITAL CLOUT

You know you’re getting older when you think you’re discussing current affairs and the other person thinks you’re talking history. For the first time ever, we have an economically active generation that knows life only with the Internet.  The net…