National newspapers in the UK tend to have a predictable readership, which has changed little over the years.

If you’re a fan of ‘Yes, Minister’, you’ll be familiar with this.  But in case you’re too young – or too old to remember.

From  Series 2, episode 4 –  A Conflict of Interest (1987)


Jim Hacker (Cabinet Minister in charge of Administrative Affairs): “Don’t tell me about the press. I know exactly who reads the papers:

The Daily Mirror is read by people who think they run the country;

The Guardian is read by people who think they ought to run the country;

The Times is read by the people who actually do run the country;

The Daily Mail is read by the wives of the people who run the country;

The Financial Times is read by people who own the country;

The Morning Star is read by people who think the country ought to be run by another country;

And The Daily Telegraph is read by people who think it is.”

Sir Humphrey (Permanent Secretary): “Prime Minister, what about the people who read The Sun?”

Bernard (Principal Private Secretary): “Sun readers don’t care who runs the country, as long as she’s got big tits.”